MANAGEMENT PERFORMANCE USING BALANCE SCORECARD CONCEPT IN PT BANK NAGARI MAIN BRANCH OFFICE PADANG

YOLANDA DWI, SARI (2014) MANAGEMENT PERFORMANCE USING BALANCE SCORECARD CONCEPT IN PT BANK NAGARI MAIN BRANCH OFFICE PADANG. Other thesis, Universitas Andalas.

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Abstract

ABSTRACT In era globalization, the world of business experienced growth to resulting in an increasingly competitive conditions competition. In order to enhance organizational performance, alignment of organizational and individual objectives within the organization is important. Accordingly, the performance appraisal system is needed that describes the condition of the company's performance accurately. The Balanced Scorecard is one of the alternative performance measures that aims to combine the size of financial and non financial performance. This measurement is the result of a process based on its mission and strategy of a firm. There are four aspects that are measured in the Balanced Scorecard (BSC) is a financial perspective, customer perspective, internal business process perspective, growth and learning perspective. The objective of this research is to analyze the performance of PT Bank Nagari Main Branch Office Padang using the Balance Scorecard Concept. The collected of data using primary and secondary data. The primary data obtained from questionnaires that distributed to employees and customers of PT Bank Nagari Main Branch Office Padang. Secondary data obtained from annual reports of PT Bank Nagari Main Branch Office Padang per December period in 2009, 2010, 2011. Those data are compared to the standard set whether each variables in each perspective categorize as “good”, “enough”, or “bad” condition. The result of the research shows that the overall performance of PT Bank Nagari Main Branch Office Padang is good, where the the value of each perspectives are mostly categorized as “good” standard. For the learning and growth perspective, all the variables measured are in the good standard. In the internal business perspective, the result reveals enough performance. While in the customer perspective the overall result from each measurement is in the good criteria. The crucial thing to be recognized is about financial condition, where the ROA is in the good criteria, but for LDR is stand in the bad condition. So the company need to set better strategy to fix their performance in the financial aspect to make the organization balance both in the financial and non financial to increase its performance. Keyword: Balanced Scorecard, Business Performance

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