Pengaruh Pelaksanaan Promosi Telepon Genggam Terhadap Sikap Konsumen(Suatu Survey pada Mahasiswa Program Ekstensi Fakultas Ekonomi Universitas Andalas di Padang)

Suziana, Suziana (2010) Pengaruh Pelaksanaan Promosi Telepon Genggam Terhadap Sikap Konsumen(Suatu Survey pada Mahasiswa Program Ekstensi Fakultas Ekonomi Universitas Andalas di Padang). Jurnal Business & Manajemen, 1 (2).

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Abstract

The background of the research is issue about the importance of promotion of handphone. This research held to examine promotion in consumer’s mind and it influence to consumer attitude.The method use is this research is survey method. Data was collected by stratified random sampling method to 100 respondents in Extension Program FEUA which are being primary data.According statistical measurement, the value of Adjusted R Squares is 0,123 which mean promotion explain about of change variation of consumer attitude. Promotion variable are below of research significant level which is 0,05. The research conclusion that promotion is has significant influence on consumer attitude.

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