PENGARUH PRODUCT PLACEMENT ACCEPTANCE (PENERIMAAN PENEMPATAN PRODUK) TERHADAP CONSUMER PURCHASE INTENTION (NIAT BELI KONSUMEN) DENGAN BRAND RECALL SEBAGAI VARIABEL INTERVENING (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies)

Christina Agnesia, Maldin (2014) PENGARUH PRODUCT PLACEMENT ACCEPTANCE (PENERIMAAN PENEMPATAN PRODUK) TERHADAP CONSUMER PURCHASE INTENTION (NIAT BELI KONSUMEN) DENGAN BRAND RECALL SEBAGAI VARIABEL INTERVENING (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies). Other thesis, andalas university.

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Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Operator Repo Unand
Date Deposited: 22 Mar 2016 08:50
Last Modified: 22 Mar 2016 08:50
URI: http://repo.unand.ac.id/id/eprint/654

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