ANALISIS PELAKSANAAN BAURAN PEMASARAN (MARKETING MIX) DI PERUM PEGADAIAN KOTA PADANG

Adnan, Afri and Wahyuni, Rika (2010) ANALISIS PELAKSANAAN BAURAN PEMASARAN (MARKETING MIX) DI PERUM PEGADAIAN KOTA PADANG. ANALISIS PELAKSANAAN BAURAN PEMASARAN (MARKETING MIX) DI PERUM PEGADAIAN KOTA PADANG, 5 (2). ISSN 1412-4769

Text Jurnal-TIUA-%28Afri%2C_Rika%29_Edisi_10_hal-40-48.doc Download (193kB)

Abstract

Marketing mix analysis conducted to know efficacy storey level a company in reaching for its target market. this Execution marketing mix analysis is conducted at Perum Pegadaian Kota Padang which background is overshadow by financial institution it mushroom running the effort pawn and become Perum Pegadaian office rival in reaching for its target market. This analysis aim to know how far hotchpotch marketing of service which have been conducted by Perum Pegadaian office Padang to storey level usage of service by Pegadaian office client This Sample Research is Perum Pegadaian office of Padang client counted 97 responder people. technique Intake of sample use the way of Probability sampling random. Instrument used for the data collecting is quisioner research. To enquette analyze data used doubled regression analysis with aim to know how far free variable influence variable tied by using SPSS program, and examination of free variable influence to variable tied to be used by t test and F test. Result of research indicate that product variable, process and price have dominant influence to usage of Perum Pegadaian office service, because owning probability which smaller than significant level 0,05. And as a whole result of research indicate that all free variable that is process, price, promotion, place, employees, physical evidence and process have an effect on by significant to usage of service at Perum Pegadaian Office. Keywords: Marketing mix. Doubled regression analysis

Actions (login required)

View Item