ANALISIS PENGARUH KEPUASAN PELANGGAN DAN CITRA PERUSAHAANTERHADAPLOYALITASPELANGGAN Studi kasus: R.S. Yos Sudarso Padang

Yusniar, Ilyas and Irwan, Irwan and Widha, Aditya (2014) ANALISIS PENGARUH KEPUASAN PELANGGAN DAN CITRA PERUSAHAANTERHADAPLOYALITASPELANGGAN Studi kasus: R.S. Yos Sudarso Padang. Working Paper. Fakultas Ekonomi. (Unpublished)

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Abstract

This research exallline .factors that might impact on customer loyaty. These factors include corporate image and customer satisfaction. This research help us extend our understanding of the relationship between customer loyalty. corporate image and customer satisfaction on service industry in particualar hospital. This research use the primary data from customer in Yos Sudarso Hospital, finding indicade that corporate image and customer satisfaction have direct impact and have positive relationship to customer loyaty. Keyword: Kepuasan Pelanggan, Citra Perusahaan, Loyalitas Pelanggan

Item Type: Monograph (Working Paper)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Ilmu Ekonomi
Depositing User: Operator Repo Unand
Date Deposited: 28 Mar 2016 02:44
Last Modified: 28 Mar 2016 02:44
URI: http://repo.unand.ac.id/id/eprint/1381

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