THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ADVERTISEMENT ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCTS

Hilda, Yulia Erman (2014) THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ADVERTISEMENT ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCTS. Masters thesis, Universitas Andalas.

Preview	Text Cover.pdf Download (257kB) | Preview
Preview	Text Abstrak.pdf Download (481kB) | Preview
Preview	Text DAftar%20ISi.pdf Download (365kB) | Preview

Abstract

“THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ADVERTISEMENT ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCTS CASE IN: PADANG CITY.” Bachelor Thesis by: Hilda Yulia Erman Supervisor: Dr. Harif Amali Rivai, SE, MSi Abstract This research investigates the relationship between“The Influence of Customer Dissatisfaction, Needs of Looking for Variety, Product Price, and Competitors Advertisement on the Brand Switching Decision of Cosmetic Product. (Case in: Padang City).” The data obtained through questionnaire. The samples were drawn from 150people who ever did the brand switching of cosmetic product. The data analyzed by using SPSS 16. In this research there are five variables, those are independent variable which are customers dissatisfaction, needs of looking for variety, product price, and competitors advertisement, the dependent variable which is brand switching. The findings indicated that customer dissatisfactionhas significant to brand switching, needs of looking for variety has no significant to motivation, product price has significant to brand switching and competitor advertisement has significant to brand switching. Keywords:Customer Dissatisfaction, Needs og Looking for Variety, Product Price, Competitor Advertisement, Brand Switching Decision.

Actions (login required)

View Item