Ahda Fitra, Humamy (2010) Marketing Strategy, Government Regulation and Export Performance ; (Case Study of West Sumatra). Other thesis, Fakultas Ekonomi.
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Abstract
The research describes which marketing strategy and govemment regulation influence the export performance. It is being analyzed based on the intemal and external factors that influence the marketing strategies which consist of; product strategy (product quallty, product wa:ranty, product development and product differentiation), price strategy (price setting, credit policy, price discount, and responding the competitors' price change), promotion strategy (managing promotion activities, communication skill), and distrlbution sffategy, then the export performance will be described by sales volume or export realization, This research used qualitative method. The population of this research comes from 39 companies involved in export of West Sumatra.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Operator Repo Unand |
| Date Deposited: | 24 Mar 2016 07:00 |
| Last Modified: | 24 Mar 2016 07:00 |
| URI: | http://repo.unand.ac.id/id/eprint/1271 |
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