MANAJEMEN STRATEGIS PEDAGANG KAKI LIMA (STUDI PERANTAU MINANGKABAU)

bahri, syamsul MANAJEMEN STRATEGIS PEDAGANG KAKI LIMA (STUDI PERANTAU MINANGKABAU). STKIP Nasional.

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Abstract

Existence of retail dealer for most local rural government, sub-province also province government in Indonesia become an obstacle for the rural or regional development and planning program. Retail dealer is identified with dirty atmosphere, dirty, disorder and an dealer in one of the informal sectors that becomes a good alternative for Indonesian people to increase their living standard and their life. In the middle of decreasing of Indonesian economic, retail dealers still could continue their life and even they could expand it with a high speed and also increase the economics. In relation with the problem above, has conducted the research concerning to the management strategy of retail dealer. With the qualitative method by participating and doing interview to see and describe the strategy how to start a business, buying and choosing merchandise commodity and selling the merchandise and develop. All element describe are the main principals that make retail dealer could grow independently.

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