Ma’aruf, Ma’aruf and Oktavianus, Dani and Syarif, Syahrial (2010) PENGARUH WEB PAGE EXPOSURE DURATION (WPED) TERHADAP BRAND RECALL IKLAN BANNER DI INTERNET. Working Paper. Fakultas Ekonomi. (Unpublished)
Text (PENGARUH WEB PAGE EXPOSURE DURATION (WPED) TERHADAP BRAND RECALL IKLAN BANNER DI INTERNET)
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Abstract
This research examines factors that might impact on web advertising recall. These factors include the viewing mode, duration of page and including text and page background complexity and the style of the banner advertisement. Through an experimental design conducted on a student sample, this research manipulates these factors over several levels. The key finding is that the longer a person is exposed to a web page containing a banner advertisement, the more likely they are to remember that banner advertisement.
Item Type: | Monograph (Working Paper) |
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Subjects: | R Medicine > RT Nursing |
Divisions: | Fakultas Ekonomi > Ilmu Ekonomi |
Depositing User: | Operator Repo Unand |
Date Deposited: | 28 Mar 2016 03:31 |
Last Modified: | 28 Mar 2016 03:31 |
URI: | http://repo.unand.ac.id/id/eprint/1447 |
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